local search
Put Your Business On The Map
If you have a local, brick-n-mortar business and would like to attract more visitors to your website and to your storefront, Local SEO is a way to do exactly that.
Increasing Local Search ranking requires a different set of techniques than traditional SEO, focusing on targeting users in a specific city or region. Your local online marketing efforts are designed to reach those customers and bring them either onto your site or into your store.
Factors That Effect Local SEO:
Google My Business Listing
Quantity of Listed Citations
Proper Categorization in Business Directories
Consistent Business NAPs (Name, Address, Phone Number)
Claiming Business Listings
Quantity of Online Reviews
LOCAL SEARCH MARKETING BENEFITS
If you want to be the business that shows up in your target audiences’ search results, utilizing local SEO is the best way. Perfect for brick-and-mortar stores, restaurants and local services, driving local SEO gets more people from your community to do business with you.
Convert Searches to Sales
Increase Storefront Customers
Boost Your Web Traffic
Local 3-Pack
The 3-pack is how Google displays their top three local search results on page 1 of the search engine results page.
When people search for a type of local business or service, Google gives them a “Top Results” panel. These 3 results are known as the local 3-pack. If the user wants more results, they have to scroll down, or navigate to the second results page.
Google My Business
Google My Business allows business owners to supply information that can show up in Google search results. It allows them the ability to create posts while enabling customers to share their feedback through online reviews.
The Google My Business listing appears in the Google Maps section of Google as well as the “Local Pack” for qualifying search queries.
NAPS CITATIONS BACKLINKS
In addition to optimizing your Google My Business listing, you’ll also want to build local citations. These citations contain information like your company’s name, address, phone number, hours of operation and website. Other factors being equal, businesses with a greater number of citations will rank higher than businesses with fewer citations.
Citations, in addition, provide quality backlinks that play an important role in boosting your website’s rankings in organic search results. When another site links to yours, it drives traffic and signals to search engines that the site trusts you. This boost in credibility helps improve your rankings.
Frequently Asked Questions
Here are some answers to the questions our past clients have had about our Local Search Marketing services.
Traditional SEO focuses on marketing initiatives that will drive higher traffic to your website. On the other hand, Local SEO techniques are utilized in order to drive more traffic to your “Google My Business” page in the Google search results pages.
By claiming and optimizing your business listing on key platforms including Google My Business, Yelp, TripAdvisor, Angie’s List and all other relevant platforms, our Local SEO campaigns make your company more visible to anybody searching for the products and services you offer in your surrounding area.
Since these platforms deliver high-ranking results on searches due to their connection with the search engines and the volume of traffic, each new directory increases the chance that somebody searching for what you offer will find and contact you.
Absolutely! From the moment that we claim and optimize your Google My Business (and other business directory pages), we will ensure that all the information including your business name, contact information, location, web address, social media and more are correct.
Then, by including a professional business description, appealing photos, up-to-date special offers and anything else that will attract customers, we help transform local community members into people that call, email or walk right into your business!
Of course! A major aspect of Local SEO is enticing your clients to leave positive reviews about your business, helping you rank higher on everything from Google to Yelp to niche business directories.
Our team uses several methods including customer feedback emails and social media to build a positive brand reputation that includes 5-star reviews, which then make it easier for potential clients to contact you when they see your business listings in the search results!
Ready to get more website visits, more phone calls and more people through your doors?
The journey to your next Website begins here. Please contact our design team today for a free consultation.
