seo: importance and benefits
Search Engine Optimization is the process of organically driving traffic to any website using content and technical methods to improve the ‘attractiveness’ of the website for Google and other search engines.
Simply put, it is when we optimize your website so that search engines are more likely to display your company above the competition anytime consumers are searching for terms related to your business.
SEO is crucial for the success of any company, as the higher your business ranks in the search results, the more people will visit your website, call you or even walk right into your store. The easier it is for people to see you, the more likely they are to become a paying customer!
seo: factors
SEO combines a variety of factors related to the content and technical aspects of your website to maximize its appeal to search engines. Below are some of the main factors that go into any successful SEO campaign:
Page Speed
Mobile Responsiveness
Domain Authority
Optimized Content
Technical Optimization
Linking
Social Media Signals
google
and seo
88% of all online searches in the US are done on Google, making it by far the most important place for your business to be seen. However, ranking highly on Google requires more than just a few keywords on your website.
The Google search engine rankings use a wide range of factors that range from organic content, page speed, authority, linking across the web, user experience and much more to ensure that it cannot be fooled by simply adding keywords to your pages.
This means that in order to rank at the top of Google’s search results, you need professional SEO solutions that can get you to the top!
seo: relevance and authority
There are two major principles that have an enormous impact on the success of any website’s search engine rankings: relevance and authority.
By boosting both your SEO relevance and authority, you can see a dramatic increase in your search engine rankings.
Search Engine Relevance
Search engine relevance is how well the information on your website relates to the keywords that customers are searching for. While many people instantly think of relevance as the written content, it goes far beyond that. Relevance does include the content from your web pages, blogs, articles and more, but it also encompasses the title tags, metadata, image titles and everything else that can connect your site with the terms that people are searching for.
Search Engine Authority
Authority is a comparative element that puts your website against competitors with similar information to assess which pages and domains have more power than others.
Domain Authority is the strength of your overall website domain and sub-domains, which can include factors such as the age of your domain, your URL name and all the links that feed into and out-of your domain. Page Authority does not include content or keywords, but rather the linking on a specific page, the amount of visits it receives and how many ‘high-authority’ pages direct their audience to that information.
The ViRaL SEO Strategy
1. SEO Website Audit
Our SEO experts thoroughly review your entire domain for page speed, XML site map optimization, broken links, title tag, keyword-optimized content, blogs and much more to instantly discover where we can improve.
We conduct comprehensive keyword research to discover which keywords related to your business are performing well, which ones your competitors are using and which ones are being under-utilized.
2. Keyword Research
3. On-Page Optimization
This includes all the updates that can be made directly on your website to improve your SEO rankings. By adding original, keyword-optimized content, blog posts, title tags, meta descriptions and more, we lay the foundation for SEO success.
Not all SEO is done directly through your own website. We improve your search ranking with everything from increased social signals to guest blogging to unlinked brand mentions, which drive organic traffic and increase your ranking.
4. Off-Page Optimization
5. Link Building
Our SEO professionals go beyond your digital properties to build backlinks on high-authority sites that boost your page and domain authority, increase your site’s popularity and let Google know that your website is trustworthy.
The world of SEO is constantly changing, so we make sure your campaign keeps up. We are always monitoring the performance of keywords and your overall search engine rankings, which we then provide to you in an easy-to-read report. Then, our team goes through each report with you, helping you understand the progress being made in your search engine rankings!
6. Tracking and Reporting
Frequently Asked Questions
Below are answers to the questions that most business owners have about our SEO services.
At ViRaL, we are all about transparency. That is why we always provide ongoing SEO reports that show you the performance of your keywords and your improvement in the rankings, so you know that what we are doing is having a positive effect and bringing you more clients.
Yes. While word-of-mouth is a fantastic way to get local clients, there are still many people near you that may not know about your business. Without local SEO, they may find your competitors first when searching for products or services that you offer.
When you use ViRaL for your local SEO, you can be sure that your business stays is displayed above your local competition, helping you capture all the potential clients that are searching for what you offer.
With each industry, each business and each keyword being unique, SEO result time can vary greatly.
The best way to explain SEO results is by using piano lessons. After the first few lessons, you are will definitely see some initial improvement. Then, as you continue to take more lessons, you will keep getting better and better.
SEO is the same. By using niche keywords for your business, you may get to the top of those search terms right away. For more competitive keywords, we continue to improve and improve until you get to where you want to be.
Our SEO specialists conduct meticulous research into the performance of all keywords related to your business. By analyzing competitors, reviewing performance and understand your industry, we come up with a list of important terms that potential customers are searching for.
Then, we use both niche keywords and the major ones for your business for a well-balanced approach to SEO.
We encourage you to contact us immediately, so that we can optimize your website for SEO as it is being built. By doing so, we can make sure that Google recognizes your site speed, title tags, metadata, content and more as soon as you are ready to launch.
We also offer web design services, so our team can work together to build you a stunning website with all the SEO built-in.
With Google being the main search engine used by consumers, it is our main focus. However, all of our SEO solutions directly translate to improved rankings on Bing, Yahoo and other major search engines, too!
Ready to get more website visits, more phone calls and more people through your doors?
